Peter Welch with “Public Relations Done Right” Is an SEO expert

An SEO Expert is responsible for understanding the various algorithms of the search engines and to design and or alter web pages based on the constantly updated standards of Google, Yahoo, Bing, as well as many other major search engines. We do this so that our clients can feel confident that users will find them on the first page of any given key-word search.
The biggest challenge in being an SEO Expert is competing against each other for positioning on the Internet. Everyone wants to be number one, so it’s actually a good thing that search engines are now weighing in additional criteria outside of just quality content. Imagine what would happen if every company had an SEO Expert, and every page was optimized exactly the same, following the most current standard for search engine optimization.
So we are proactive in helping our clients secure quality incoming links, because link development is an important responsibility of an SEO Expert. We understand the value of providing the most relevant search result, creating pages users want to link to, and most of all the value of our integrity to what we do. Even though we compete against each other, you’ll still find us in social communities, collaborating and sharing ideas. Okay, most of the time our dialog is more of an argument driven by ego. But how can you call yourself an Expert in any field without some level of ego? We are proud of our search engine rankings, and strive to provide better stickiness in the results pages by pinging RSS readers, syndicating keyword-rich content, and building relationships that result in more links.
Affiliations and networking play a critical part in being an SEO Expert. It’s our affiliates who post links for us and our network for which we solicit our services. Most of the time we have to explain what SEO is multiple times to our clients, and frequently we SEO Experts give away our strategies in order to prove that we know our way around the world of SEO. But in the end, it’s our savvy that helps us drive incredible amounts of traffic to our sites and our clients’ sites.
Any SEO Expert you speak with should have some piece of literature they wrote themselves on the topic of SEO. They should provide you with a portfolio of sites and keywords targeted by each to prove that they can do the same for you. Both of these contingencies help define what each SEO Expert considers to be their SEO Best Practices, all of which should be ethical strategies for achieving optimal ranking in the search engines.

• All      Pages Should Conform with W3C Standards
• Keyword      Density is Never Abusive
• Always      Include: robots.txt, sitemap.xml, & Privacy Policies
• Keywords      are Prominent in the Title, META tags, & Headings
• ALT      Tags and Title Tags are Not Forgotten
• Nomenclature      is Fundamental to Being Indexed

SEO Expert Code of Ethics
Without guidelines we have SEO chaos. By adhering to these guidelines, we mold them into principles; and principles are unbreakable. Being an SEO Expert means never spamming the search engines. It means when we optimize a web page for indexing, we do so understanding that the page being indexed is actually useful to those who find and read it.
If we go beyond just on-page SEO, and support our clients with link building strategy, we do so understanding that link farms and unrelated sites can get our clients penalized. “Black Hat” SEO will discredit our ability to get our clients indexed the natural or organic way. We are committed to being ethical and practical in our methodologies.
As a leading SEO authority, my team is fully staffed with SEO Experts, Link Building Professionals, and now a Google AdWords Experts ready to handle PPC audits and bid optimization. Standard SEO/SEM account management typically includes the following:

• Over the Phone Consultations
• Page-Level SEO Analysis (if applicable)
• Site-Level Web Crawler-Friendliness
• Competitor Strategy Discovery
• Competitor Back Link & Industry      Analysis
• Baseline Search Engine Ranking Reports
• Discovery of the “Best      Keywords” to Target
• SEO Site Architecture / Framework      Recommendations
• Additional Ranking Reports (Post-Launch)

Visit our SEO Expert Blog to keep up-to-date with what’s new in SEO. It’s, where our team of SEO Experts help all types of businesses rank higher in the search results with practices used by Fortune 100 companies, SMB’s, and local businesses.
Public Relations Done Right  is your 1 stop shop to having an intense approach to putting the word out that you ARE the best in the business by way of Reputation Management.
Some content provided by Steve Wiideman, Peter Welch, Peter Dimaira

 

Public Relations Done Right Internet Marketing Company New Jersey/Florida

What is good PR?

1. Good PR is telling the client what they need to hear instead of what they want to hear.  Good PR recognizes that the best “PR strategy” needs to be followed-up with the client’s good products/services or else it’s all a vain and wasted effort that harms everyone’s reputation.
2. Good PR is not just about the over-glorified launch.  Good PR helps build and sustain a groundswell of brand support — incrementally changing consumer behaviors via a steady stream of relevant and candid communication to both “media” and “consumers.”
3. Good PR celebrates the client’s customers in an inclusive, non-exploitive way.  And, good PR welcomes the input of “neutrals” and especially “critics,” and adapts strategy accordingly.
4. Good PR is proactive in idea generation and responsive in a crisis.  Good PR finds the balance.
5. Good PR is measurable.  (And yet also hard to measure, since most clients want to measure different things.)
6. Good PR leverages pre-existing relationships with influential people — relationships built on trust and credibility earned over years of service.
7. Good PR doesn’t need to know Larry Ellison or Kevin Rose or anyone in particular in the media, either.  Even though such relationships can come in handy, good PR almost always “gets ink” because a good story has been well-told to the right people.

These “7 Elements of Good PR” may seem simplistic and high-falutin’, yet they sum up 17 years’ worth of hard lessons in this industry.  PR is hard work, strategic work, under promoted and infinitely interesting work — hard to describe or appreciate until you’re in the trenches.

If you’ve been in these trenches — think carefully — what am I missing?

By Todd Defren

I completely agree with Todd; I speak with Public Relations and Corporate Communications people all the time and they always misrepresent the companies they work for, some of which are large fortune 500 corporations. It is one of my pet peeves to speak to a man or woman in public relations and has them act rude to a member of the media or press. For me; coming from a Reputation Management back ground with Knowledge of global branding, I had become fed up and so I created Public Relations Done Right due to a major resentment towards the way external and internal Public Relations people underestimate and undervalue the relationship they could build from treating a person from the media or press with a little more respect and appreciation for their inquiry to their company.

Public Relations Done Right is a full service PR Firm based out of Boca Raton with offices in Ft. Lauderdale, West Palm Beach, and South Beach Miami. The two Gentlemen behind the curtain Peter Dimaira and Peter Welch; Peter Dimaira with a Musical Engineering background and a BFA in Graphic Design/Brand Awareness though online mediums such as search engine optimization, Blogging, Web Design, and Social Media. Peter Welch has an extensive background in Public Relations with over a decade of experience in being a press representative for such people as members of The House Committee, Members of the Senate, and dignitaries from foreign countries. They both bring to the table worlds of experience in Marketing and Brand Management.

http://www.publicrelationsdoneright.com