Public Relations Done Right Internet Marketing Company New Jersey/Florida

What is good PR?

1. Good PR is telling the client what they need to hear instead of what they want to hear.  Good PR recognizes that the best “PR strategy” needs to be followed-up with the client’s good products/services or else it’s all a vain and wasted effort that harms everyone’s reputation.
2. Good PR is not just about the over-glorified launch.  Good PR helps build and sustain a groundswell of brand support — incrementally changing consumer behaviors via a steady stream of relevant and candid communication to both “media” and “consumers.”
3. Good PR celebrates the client’s customers in an inclusive, non-exploitive way.  And, good PR welcomes the input of “neutrals” and especially “critics,” and adapts strategy accordingly.
4. Good PR is proactive in idea generation and responsive in a crisis.  Good PR finds the balance.
5. Good PR is measurable.  (And yet also hard to measure, since most clients want to measure different things.)
6. Good PR leverages pre-existing relationships with influential people — relationships built on trust and credibility earned over years of service.
7. Good PR doesn’t need to know Larry Ellison or Kevin Rose or anyone in particular in the media, either.  Even though such relationships can come in handy, good PR almost always “gets ink” because a good story has been well-told to the right people.

These “7 Elements of Good PR” may seem simplistic and high-falutin’, yet they sum up 17 years’ worth of hard lessons in this industry.  PR is hard work, strategic work, under promoted and infinitely interesting work — hard to describe or appreciate until you’re in the trenches.

If you’ve been in these trenches — think carefully — what am I missing?

By Todd Defren

I completely agree with Todd; I speak with Public Relations and Corporate Communications people all the time and they always misrepresent the companies they work for, some of which are large fortune 500 corporations. It is one of my pet peeves to speak to a man or woman in public relations and has them act rude to a member of the media or press. For me; coming from a Reputation Management back ground with Knowledge of global branding, I had become fed up and so I created Public Relations Done Right due to a major resentment towards the way external and internal Public Relations people underestimate and undervalue the relationship they could build from treating a person from the media or press with a little more respect and appreciation for their inquiry to their company.

Public Relations Done Right is a full service PR Firm based out of Boca Raton with offices in Ft. Lauderdale, West Palm Beach, and South Beach Miami. The two Gentlemen behind the curtain Peter Dimaira and Peter Welch; Peter Dimaira with a Musical Engineering background and a BFA in Graphic Design/Brand Awareness though online mediums such as search engine optimization, Blogging, Web Design, and Social Media. Peter Welch has an extensive background in Public Relations with over a decade of experience in being a press representative for such people as members of The House Committee, Members of the Senate, and dignitaries from foreign countries. They both bring to the table worlds of experience in Marketing and Brand Management.

http://www.publicrelationsdoneright.com